What is the value of a superstar? Reasoning at Di ISL

On Wednesday August 23 2017 starting at 6pm. Di Institute for Social Leadership will host a reasoning titled ” The value of a superstar; the case of Usain Bolt, Bob Marley and Brand Jamaica”. This reasoning is sparked by conversations and research about Usain Bolt’s net worth as he retires from track and field and how some local and global businesses have used the “Bolt” brand.